ABOUT

Terence Lau is a consumer-centric marketing leader offering over 20 years of experience working with high-profile global brands, such as McDonald’s, AB-InBev, AT&T, Nike, Adidas, Coca-Cola, Converse, and Reebok.

Terence has versatile expertise in spans retail, digital, social, sponsorship, and partnership marketing functions.

A drive targeted on brand strategies and marketing campaigns to engage and call to action diverse consumer groups, specializing in the US, Philippines, Taiwan, Hong Kong, and Mainland China markets.

He keeps a pulse on consumer interests and develops data-driven insights to shape product and marketing strategies. Terence cultivates cross-functional relationships and drives consensus-building to align resources and plans for key initiatives.

Areas of Expertise

  • Integrated Marketing

  • Sponsorship Marketing

  • Digital Marketing 

  • Retail & In-Store Activations

  • Consumer Insights

  • Agency & Client Management

  • Influencing & Consensus Building

  • Global Brand Development

  • Partnership Marketing

  • Social Marketing

  • Event Planning & Execution

  • Team Leadership

  • Public Relations

  • Licensing

Education

BACHELOR OF ARTS - Political Science University of California, BERKELEY

Languages

  1. English - Fluent

  2. Cantonese - High fluency

  3. Mandarin Chinese - High fluency